数字设计的未来

Gain the theoretical understanding and practical skills needed in the
fast-paced and rapidly-evolving area of digital design. You’ll learn
about the theories of immersion and neuroscience, and develop hands-on
experience working directly with the latest software and hardware
through a series of creative projects in our new dedicated studio XLAB.
Underpinned by your learning of design thinking and human centred
design, you’ll develop your ability to develop systems and solutions
for, and with, your target audiences so that your designs best meet
their needs.You’ll also develop an understanding of
entrepreneurial thinking that will help you to capitalise on the
creative opportunities presented by big data and technologies such as
VR/AR, IoT, AI, UX and projection mapping. You’ll explore how VR, AR and
AI can enhance creative processes and the new opportunities they help
to create.