国际市场营销

Develop a range of multidisciplinary marketing skills as well as your ability to think and work strategically, to prepare for a high-flying career in international marketing and business.

This course will equip you with the leading theories and concepts of strategy, leadership, finance, along with specialised knowledge in marketing management, creativity and brand communications, and digital marketing.

Sharpen your knowledge and skills by applying your learning into a wide range of contexts through simulated learning, experiential activities and interdisciplinary business-related projects.Prepare for the challenges of managing core marketing elements, by gaining exposure to the latest thinking in marketing across a selection of sectors within an international context.Explore the nature and implications of rapid changes in marketing and business, and gain the skills and mind-set you need to be a successful leader in a complex and dynamic global marketplace.