市场营销

 You will develop the ability to see an organization from a customer’s, or client’s, perspective.  This is an incredibly important capability for any organization to possess, and one that can result in a strategic advantage. As a Marketing major you will learn how to develop a comprehensive marketing strategy and plan, understand and analyze consumer behaviour, and undertake market research projects. Your electives allow you to develop specialized knowledge, including advertising and marketing communications, social cause marketing, branding strategies, retail analysis, marketing and pop culture, and international marketing.