行为科学

We'll teach you how to apply behavioural science in practice. Our recent
students have worked on projects with Siemens, Tesco, Keep Scotland
Beautiful, Volunteer Scotland, and Iceland’s Cancer Detection Clinic.  Our course
motivates you to apply behavioural science to answer some of the
biggest questions facing society – for example, ‘how can we improve
people’s wellbeing?’, ‘how can we help people save more for the
future?’, and ‘how can we foster more effective environmental
behaviours?’. In addition, each year we award the Keep Scotland
Beautiful Prize for Best Research in Behavioural Science relating to the
Environment.  We have a regular series of seminars and events
where students have an opportunity to chat to leading practitioners and
researchers. Each year we host a conference focusing on an aspect of
Behavioural Science. In the past these have focused on the ethics of
behavioural science, behavioural science and health, and behavioural
science in workplace. We regularly invite world leading experts to talk
at these events e.g., Aisling Ni Chonaire, Senior Analyst at the
Behavioural Insights Team and graduate of the Masters course. We also
aim to host a yearly reunion event (typically in April) which brings
back to Stirling students and staff from the past 8 years.