市场营销

CIM accredited, this programme draws upon our expertise in the areas of marketing strategy, consumer behaviour, communications, marketing research, and branding    Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture    Have the opportunity to develop your research skills and understanding of the theory of marketing, as well as a broad range of practical leadership skills and knowledge for contributing to a global economy    Core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests    You'll be endowed with an in-depth knowledge of the marketing discipline, as well as practical managerial skills and the ability to think critically and creatively to successfully contribute towards the challenges organisations face in the global economy and society