市场营销

Our Masters in Marketing gives you the opportunity to gain a
theoretical and practical understanding of marketing, and its role
within organisations. You’ll learn about the practice and theory of
modern marketing, as well as current business trends in the areas of
brand identity creation, multi-channel marketing and digital marketing.The MSc Marketing course was one of the first in the country to be
accredited by the Chartered Institute of Marketing (CIM). CIM
accreditation means that when you successfully complete the course, it's
easier to gain a Professional Diploma in Marketing. Two of the Diploma
modules will be waived and to gain the CIM Professional Diploma you will
only need to undertake two CIM modules rather than the usual four,
giving you a competitive edge in your career.Our research-led teaching combined with a focus on practical
applications is a key strength of this course. In addition to
consistently engaging in academic literature through weekly readings and
module assessments, the course gives you a number of opportunities to
apply concepts, theories and frameworks to practical aspects. You will
collaborate during your studies with a wide variety of organisations
including not-for-profit, third sector and small and medium sized
enterprises (SMEs).