设计管理

Convert your creative ideas into business success and use the power of design and innovation in a corporate context. This MA Design Management will teach you how to understand, manage and oversee the process of design in all aspects of business. Providing you with a huge range of career opportunities.

This course will suit a graduate or professional who wants to excel in design and business.

Throughout this design management master's course you’ll develop essential workplace skills and put your learning into practice. You’ll take part in mini projects, including auditing the user experience of digital services and looking at brand design for a range of organisations. In a sophisticated group marketing simulation workshop you’ll invent a company, design and sell a product, then use customer and market feedback to review and develop this.

You’ll be taught by a variety of design management specialists who’ll involve you in their research to enhance your learning. They’ll help you develop original ideas to negotiate and co-create with designers, marketers, financiers, lawyers, and clients.

Studying as a design management postgraduate with us will give you access to strong links with a range of industries. External practitioners regularly give lectures and run workshops, where you can see how design management theory applies to real life business scenarios and get a chance to network.

This degree covers:

marketing and branding
service, process, and product design
customer experience design
project and risk management