数字媒体与传播

 This course will provide you with the core professional skills
required for a rewarding career in digital media management and
production. This interdisciplinary offering, bringing together
Stirling’s internationally recognised strengths in media, film, and
communication studies, is distinctive from competitors in offering you
the unique opportunity to develop analytical, creative, and production
skills; underpinned by important sociocultural understanding of human
behaviour and communication in the digital context, and the complex
factors influencing people’s behaviours.You will gain in-depth understanding of human communication and
information seeking behaviours, and the complex and variable
sociocultural factors influencing peoples’ behaviours at both macro
(societal) and micro (individual) levels.  You will gain in-depth
understanding of research methods for audience and media research,
including options to develop data analytics and digital marketing
skills.  You will also have the opportunity to develop practical skills
in persuasive communication design, and digital content development
including graphics design and video production. The course also includes
the option to produce a digital media product as a specialist,
practice-based alternative to the MSc Dissertation (note. the standard
Dissertation route is also available).As a graduate, you will have the skills to contribute to the
planning, development, and evaluation of multi-channel digital marketing
strategies and campaigns. Via our unique offering, you will possess
valuable interdisciplinary skills for flexible careers across digital
industries public and private, and the ability to move into a number of
specialist roles including digital media marketing, management, content
design and production.