数字营销与品牌管理

With the rise of new communication channels, predominantly online,
and the ability of consumers to impact on brand reputation, more
businesses than ever are identifying value in effective brand management
strategies to protect and enhance their brand.The MSc Marketing and Brand Management course is accredited by the
Chartered Institute of Marketing (CIM). CIM accreditation means that
when you successfully complete the course, it's easier to gain a
Professional Diploma in Marketing. Two of the Diploma modules will be
waived and to gain the CIM Professional Diploma you will only need to
undertake two CIM modules rather than the usual four, giving you a
competitive edge in your career.Our Masters in Marketing and Brand Management gives you a thorough
and in-depth understanding of marketing and brand management within
commercial and non-commercial organisations. You will learn about the
practice and theory of sustainable marketing, strategic brand management
and digital marketing. Our course also gives the choice to further
explore the role of brands and branding in specialist marketing areas
such as supply chain marketing, retailing, or social marketing.Our research-led teaching combined with a focus on practical
applications is a key strength of this course and you will be taught by
top researchers. In addition to consistently engaging in academic
literature through weekly readings and module assessments, the course
gives you opportunities to apply concepts, theories and frameworks to
practical aspects. You will collaborate during your studies with a wide
variety of organisations including not-for-profit, third sector and
small and medium sized enterprises.