国际市场营销

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:    global communication and brand management    customer relationship management    marketing ethics    digital marketingOrganisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:    develop a theoretical understanding of the discipline    test applicability of both well-established and newly-introduced marketing concepts in different contexts