全球化市场营销

You'll gain a strong foundation in marketing theory and practice with our MSc Marketing. We encourage innovative and creative approaches to your learning with:

live case-studies
consultancy projects
skills workshops.
You will be part of an inclusive, international learning environment. You will combine theory and practice to develop the key skills that employers are looking for. And you will gain an understanding of:

customer behaviours and expectations, and the variety of channels used to interact with customers
analysing marketing data
devising marketing strategy for global brands and organisations.
You will develop the decision-making skills and rationale to devise marketing plans and communications. And you can develop an area of marketing expertise, with a range of specialist modules, giving you more career options.