市场营销

Today's marketers need to be adept in a range of areas from analysing
market trends to developing strong marketing strategies and effective
product development processes. Understanding the theory and frameworks
that underpin contemporary marketing thinking is critical. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), our MSc Marketing degree develops the strengths, abilities and understanding that employers are looking for. Through
interactive and applied learning, you will look at the fundamental
issues and concepts of marketing practice, examine consumer markets and
behaviours that influence global strategies, and understand the role of
marketers in product innovation. In your third semester, you will choose
an experiential project. With the opportunity to use your skills in a
real-world setting, you can choose from completing a consultancy
experience project, an in-company experience project, or a business
research project.