数字营销

Digital marketing is one of the fastest growing, most dynamic areas
of the marketing industry. This constantly evolving field continually
pioneers new technology, channels and pushes the boundaries of marketing
practice. It's helping to redefine the nature of customer
relationships, along with the increased use of global marketing
strategies, more sophisticated branding techniques, integrated marketing
communications and e-commerce.Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM),
our MSc Digital Marketing degree will expose you to the very latest
thinking, tools and techniques in digital and social media marketing.You
will be exposed to a broader view of marketing, the growing
significance of digital marketing and the impact these activities have
on people, organisations and societies. In your third semester, you’ll
choose an experiential project. With the opportunity to use your skills
in a real-world setting, you can choose from completing a consultancy
experience project, an in-company experience project, or a business
research project.