该课程得到了英国特许营销协会的认可，该协会是全球营销人员的主要专业机构。它为你提供了获得专业资格的机会，该资格受到雇主的追捧，课程内容旨在确保你将完全有能力利用成功营销职业的最佳机会。
营销管理
Marketing Management
专业介绍
该课程得到了英国特许营销协会的认可，该协会是全球营销人员的主要专业机构。它为你提供了获得专业资格的机会，该资格受到雇主的追捧，课程内容旨在确保你将完全有能力利用成功营销职业的最佳机会。
Program Introduction
This programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It offers you the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure you will be fully equipped to take advantage of the best opportunities for a successful marketing career.
| 所属大学 | 阿伯丁大学 |
| 关联学科 | 市场营销 |
| 开学时间 | 1月,9月 |
| 学制 | 1 年 |
| 学费 | 27,000 GBP |
| 项目网址 | https://www.abdn.ac.uk/study/postgraduate-taught/degree-programmes/173/marketing-management/ |
申请要求
任何专业
语言要求
IELTS
| 总分要求： | 6.5 |
| 分项要求： | 听力: 5.5 | 阅读: 6 | 写作: 6 | 口语: 5.5 |
TOEFL
| 总分要求： | 90 |
| 分项要求： | 听力: 17 | 阅读: 21 | 写作: 21 | 口语: 20 |
课程设置
| 中文课程名 | 英文课程名 |
|---|---|
| 必修课程 | Compulsory Courses |
| 营销管理 (BU5039) | Marketing Management (BU5039) |
| 经理会计和财务 (BU5026) | Accounting and Finance for Managers (BU5026) |
| 消费者行为 (BU501K) | Consumer Behaviour (BU501K) |
| 阿伯丁大学入门 (PD5006) | Getting Started at the University of Aberdeen (PD5006) |
| 谈判与跨文化管理 (BU5072) | Negotiation and Cross - Cultural Management (BU5072) |
| 营销传播 (BU5573) | Marketing Communications (BU5573) |
| 商业模式创新 (BU5576) | Business Model Innovation (BU5576) |
| 研究实践 (BU5583) | Research Practice (BU5583) |
| 新产品和服务开发 (BU551K) | New Product and Service Development (BU551K) |
| 硕士学位论文 (BU5995) | MSc Dissertation (BU5995) |
| 数字营销 (BU5991) | Digital Marketing (BU5991) |