商业分析

The MSc Business Analytics is a one-year specialist programme for
graduates with a bachelor's degree with a substantial quantitative
component, and highly qualified graduates from other backgrounds with
demonstrable advanced quantitative skills. It will suit graduates or
early career professionals who wish to pursue a career in business
analytics across sectors such as digital marketing, human resources,
logistics, retail, finance, banking, insurance, and healthcare.The MSc Business Analytics has been created in partnership with
industry professionals from IBM, LV & UCL/IBM Industry Exchange
Network. It provides students with the opportunity to work on business
analytics projects and provide data-driven solutions to a real business
problem or challenge, where possible, in partnership with IBM and other
private, charity, and public sector organisations.Students will gain a critical understanding of organisational,
societal, and ethical issues in the use of Business Analytics. These
issues are crucial for many organisations that seek to provide
data-driven services while trying to balance innovation and
competitiveness with public trust and corporate social responsibility.
Examples of projects include optimisation of resource allocation, people
analytics to support hiring decisions, customer segmentation, and
sentiment analysis to improve a business strategic direction.At the end of the programme, students will have learned technical
skills in data preparation (such as identification, extraction, and
cleaning of data); the use of statistical and machine learning
techniques to perform data mining and predictive analytics; the
formulation and execution of statistical and mathematical models to
optimise complex business decisions; the visualisation, interpretation,
and reporting/communication of results from statistical analysis.
Students will learn how to perform ad-hoc data analytics in Python and
through specialised software such as IBM SPSS Modeler and IBM CPLEX.You will be taught by leading academics whose research tackles the
major issues in business analytics. 88% of our Business and Management
research is rated as world leading or internationally excellent (REF
2021), reflecting its impact in shaping policy and practice. Bristol is a
vibrant, ambitious and entrepreneurial city and home to SETSquared, the
world's top university business incubator (UBI Global).