经济生活心理学

The MSc Psychology of Economic Life teaches you to understand and shape economic behaviour - beyond homo economicus (economic man).The programme’s content is organised along two themes: understanding economic behaviour and shaping economic behaviour. Firstly, understanding economic behaviour. In this theme, students will be exposed to key thinkers, theories and recent research in social sciences and economic psychology. Topics in this theme are for instance mental accounts, psychological contracts, decision-heuristics, and social norms for consumption. Secondly, shaping economic behaviour. In this theme, students are introduced to new approaches in behavioural design. Topics here include nudging and installations. Putting both themes together, this MSc seeks to integrate theory with practical application.