国际市场营销

International Marketing is the application of marketing principles to
satisfy the diverse needs and wants of different people living across
the world – marketing as a business discipline is constantly evolving,
due to the ever-developing range of digital channels and solutions
available to target, communicate, and engage with customers.Our MSc International Marketing programme covers the traditional
founding concepts and theories of marketing, and is a course suited for
both those who want to build on their first-degree in a business-related
subject, or those seeking to acquire new academic and practical skills
having completed a bachelor’s degree in a subject different to business.
Across the duration of the master’s programme, you will develop
knowledge in a wide range of areas, including Digital Marketing,
Marketing Strategy, Brand Management and Social Media, preparing you as
best possible for graduate employment.