本课程将使你具备战略决策、领导能力和解决问题的技能,使你成为未来具有企业家精神和远见卓识的时尚企业领导人。它延续了大学的时尚传统,即致力于培养高效、有才华和有责任心的专业时尚毕业生。通过与时尚界专业人士、榜样和导师的密切合作,你将获得相关的、有根基的、高质量的教育和技能基础,使你对你已经参与的业务有更广泛、更清晰的了解。该课程在全球范围内提供行业战略和文化的内部知识,并结合关键的商业技能和基本的时尚行业管理知识。本课程为你在国内或国际时尚行业的商业管理职业做好准备。该课程由一个在行业和学术界都有广泛经验的教学团队提供,它提供了一个创新和相关的时尚商业课程,重点是为你进入行业内的商业和管理高级职位做准备。
时尚商业管理
Fashion Business Management
专业介绍
本课程将使你具备战略决策、领导能力和解决问题的技能,使你成为未来具有企业家精神和远见卓识的时尚企业领导人。它延续了大学的时尚传统,即致力于培养高效、有才华和有责任心的专业时尚毕业生。通过与时尚界专业人士、榜样和导师的密切合作,你将获得相关的、有根基的、高质量的教育和技能基础,使你对你已经参与的业务有更广泛、更清晰的了解。该课程在全球范围内提供行业战略和文化的内部知识,并结合关键的商业技能和基本的时尚行业管理知识。本课程为你在国内或国际时尚行业的商业管理职业做好准备。该课程由一个在行业和学术界都有广泛经验的教学团队提供,它提供了一个创新和相关的时尚商业课程,重点是为你进入行业内的商业和管理高级职位做准备。
Program Introduction
This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.
Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.
This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.
所属大学 | 威斯敏斯特大学 |
关联学科 | 市场营销 |
开学时间 | 9月 |
学制 | 1 年 |
学费 | 15,500 GBP |
项目网址 | https://www.westminster.ac.uk/fashion-courses/2022-23/september/full-time/fashion-business-management-ma |
申请要求
专业领域:不明确,可按任何专业尝试申请。PS.2年时尚或市场营销领域的工作经历。
语言要求
IELTS
总分要求: | 6.5 |
分项要求: | 听力: 5.5 | 阅读: 5.5 | 写作: 6 | 口语: 5.5 |
TOEFL
总分要求: | 88 |
课程设置
中文课程名 | 英文课程名 |
---|---|
时尚业务1: 供应链管理 | The Fashion Business 1: Supply Chain Management |
时尚业务2: 零售、购买和销售 | The Fashion Business 2: Retail, Buying and Merchandising |
战略时尚企业管理 | Strategic Fashion Business Management |
时尚营销、推广和品牌管理 | Fashion Marketing, Promotion and Brand Management |
时尚商业计划和企业家精神 | The Fashion Business Plan and Entrepreneurship |
时尚业务中的创意团队和创新 | Creative Teams and Innovation in the Fashion Business |
时尚商业项目 | The Fashion Business Project |