威斯敏斯特大学公共关系专业学费_录取要求

Public Relations

专业介绍

本课程旨在培养公共关系行业未来的领导者。你不仅会学到从事公关工作所需的实用技能，还会学到帮助你取得成功的研究和分析技能。你将创建活动，向客户推销，举办新闻发布会，创建视频和博客，以及撰写研究报告，散文和论文。您还将探索影响行业的问题，如职业道德和数字媒体的影响。该课程与伦敦的公关行业有着密切的联系，是英国专业公关机构公共关系顾问协会(PRCA)和特许公关协会(CIPR)为其大学合作计划选择的少数课程之一。这些与领先的公关从业者的联系可以帮助你获得从事公关工作所需的实用知识和理解。

Program Introduction

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course has close links to the London-based PR industry, and is one of a select few chosen by the UK’s professional PR bodies, the Public Relations Consultants Association (PRCA) and the Chartered Institute of PR (CIPR) for their University partnership initiatives. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.

所属大学	威斯敏斯特大学
关联学科	媒体与传播
开学时间	9月
学制	1 年
学费	17,500 GBP
项目网址	https://www.westminster.ac.uk/media-and-communication-courses/2022-23/september/full-time/public-relations-ma

申请要求

专业领域：不明确，可按任何专业尝试申请。2.2学位+相关工作经验也可以个案评估。

语言要求

IELTS

总分要求：	7
分项要求：	听力: 5.5 \| 阅读: 5.5 \| 写作: 5.5 \| 口语: 5.5

TOEFL

总分要求：

课程设置

中文课程名	英文课程名
说服、宣传和影响	Persuasion, Propaganda and Influence
公共关系论文或最终专业项目	Public Relations Dissertation or Final Professional Project
通信规划和管理	Communications Planning and Management
媒体和内容战略	Media and Content Strategy
社会公共关系	Public Relations in Society
广告中的战略规划	Strategic Planning in Advertising
品牌和营销传播	Brand and Marketing Communications
企业沟通和声誉管理	Corporate Communications and Reputation Management
时尚促销和公关	Fashion Promotion and PR