市场营销硕士/国际旅游和酒店管理硕士双学位课程将为您提供对战略营销和运营考虑因素的理解，使您能够在快速扩张和变幻的全球服务行业环境中进行批判性分析和做出管理决策。这个双学位课程使你能够以两个硕士水平的研究生资格毕业，并在你的职业生涯中迈出下一步。授课校区: 南岸，南岸，内森·黄金海岸和南岸校区
市场营销+国际旅游与酒店管理
Masters of Marketing / International Tourism and Hospitality Management
专业介绍
市场营销硕士/国际旅游和酒店管理硕士双学位课程将为您提供对战略营销和运营考虑因素的理解，使您能够在快速扩张和变幻的全球服务行业环境中进行批判性分析和做出管理决策。这个双学位课程使你能够以两个硕士水平的研究生资格毕业，并在你的职业生涯中迈出下一步。授课校区: 南岸，南岸，内森·黄金海岸和南岸校区
Program Introduction
The Master of Marketing/Master of International Tourism and
Hospitality Management double degree program will provide you with an
understanding of strategic marketing and operational considerations,
enabling you to critically analyse and make managerial decisions within
the rapidly expanding and dynamic, global services industry environment.
This double degree program enables you to graduate with two
postgraduate qualifications at a Masters level and take the next step in
your career.The Master of International Tourism and Hospitality Management
develops skills essential for managerial-level professionals in the
services industry including advanced business acumen, strategic insight,
high-level management skills and specialised industry knowledge -
underscored by sustainability principles.
| 所属大学 | 格里菲斯大学 |
| 关联学科 | 市场营销 |
| 开学时间 | 2月,7月 |
| 学制 | 2 年 |
| 学费 | 34,500 AUD |
| 项目网址 | https://degrees.griffith.edu.au/Program/5716/Overview/International?searchHash=C02qNfblPO0QLXqelaFUilTUFWw%3D |
申请要求
专业领域：相关专业。
语言要求
IELTS
| 总分要求： | 6.5 |
| 分项要求： | 听力: 6 | 阅读: 6 | 写作: 6 | 口语: 6 |
TOEFL
| 总分要求： | 79 |
| 分项要求： | 听力: 19 | 阅读: 19 | 写作: 19 | 口语: 19 |
课程设置
| 中文课程名 | 英文课程名 |
|---|---|
| 1.选修课 | 1.选修课 |
| Internatio<em></em>nal Marketing国际营销 | Internatio<em></em>nal Marketing国际营销 |
| Managing Sport Venues and Facilities管理体育场地和设施 | Managing Sport Venues and Facilities管理体育场地和设施 |
| Industry Practicum行业实践 | Industry Practicum行业实践 |
| Sport and Event Co<em></em>nsumer Experiences体育赛事消费者体验 | Sport and Event Co<em></em>nsumer Experiences体育赛事消费者体验 |
| Tourism Field Study旅游场域研究 | Tourism Field Study旅游场域研究 |
| Event Coordination and Logistics活动协调和后勤 | Event Coordination and Logistics活动协调和后勤 |
| Marketing for Social Change促进社会变革的市场营销 | Marketing for Social Change促进社会变革的市场营销 |
| Innovation for Growth创新促增长 | Innovation for Growth创新促增长 |
| PG Business Internship IPG业务实习I | PG Business Internship IPG业务实习I |
| Digital and Interactive Marketing数字化互动营销 | Digital and Interactive Marketing数字化互动营销 |
| PG Business Internship IPG业务实习I | PG Business Internship IPG业务实习I |
| PG Business Internship IIPG业务实习II | PG Business Internship IIPG业务实习II |
| Leadership for Sustainable Business可持续业务的领导地位 | Leadership for Sustainable Business可持续业务的领导地位 |
| Community Internship社区实习 | Community Internship社区实习 |
| Corporate Communications企业沟通 | Corporate Communications企业沟通 |
| Marketing Foundations营销基础 | Marketing Foundations营销基础 |
| Relatio<em></em>nship Marketing关系营销 | Relatio<em></em>nship Marketing关系营销 |
| Interactive Branding互动品牌 | Interactive Branding互动品牌 |
| Franchising特许，特权 | Franchising特许，特权 |
| Globalisation and Corporate Social Responsibility全球化与企业社会责任 | Globalisation and Corporate Social Responsibility全球化与企业社会责任 |
| Sport and Social Media体育和社交媒体 | Sport and Social Media体育和社交媒体 |
| Managing Volunteers for Sport and Events管理体育和活动志愿者 | Managing Volunteers for Sport and Events管理体育和活动志愿者 |
| Sustainable Event Operations and Management可持续的事件操作和管理 | Sustainable Event Operations and Management可持续的事件操作和管理 |
| Business Event Management业务活动管理 | Business Event Management业务活动管理 |
| Business and Government工商业和政府 | Business and Government工商业和政府 |
| PG Global Mobility Internship IIPG全球移动实习II | PG Global Mobility Internship IIPG全球移动实习II |
| Cruise Industry Experience邮轮行业经验 | Cruise Industry Experience邮轮行业经验 |
| 2.必修课 | 2.必修课 |
| Integrated Marketing Communication整合营销传播 | Integrated Marketing Communication整合营销传播 |
| e<em></em>valuating Marketing Performance评估营销业绩 | e<em></em>valuating Marketing Performance评估营销业绩 |
| Advanced Co<em></em>nsumer Behaviour高级消费者行为 | Advanced Co<em></em>nsumer Behaviour高级消费者行为 |
| Tourism and Hospitality Operations Management旅游和酒店运营管理 | Tourism and Hospitality Operations Management旅游和酒店运营管理 |
| Brand Strategy and Management品牌战略和管理 | Brand Strategy and Management品牌战略和管理 |
| Market Research市场研究 | Market Research市场研究 |
| Strategic Marketing战略营销 | Strategic Marketing战略营销 |
| Competitiveness, Strategy and Risk Management竞争力、战略和风险管理 | Competitiveness, Strategy and Risk Management竞争力、战略和风险管理 |
| The Hospitality Experience接待体验 | The Hospitality Experience接待体验 |
| Managing the Tourism and Hospitality Workforce管理旅游和酒店工作人员 | Managing the Tourism and Hospitality Workforce管理旅游和酒店工作人员 |
| Understanding Research in Tourism and Hospitality Management旅游和酒店管理中的理解研究 | Understanding Research in Tourism and Hospitality Management旅游和酒店管理中的理解研究 |
| Tourism Product Design, Innovation and Digitization旅游产品设计、创新和数字化 | Tourism Product Design, Innovation and Digitization旅游产品设计、创新和数字化 |
| Tourism and Hospitality Revenue Management旅游和酒店业收入管理 | Tourism and Hospitality Revenue Management旅游和酒店业收入管理 |