战略营销管理

If you’re looking to stand out from the crowd and kick-start your career in marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

As well as using traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need there’s also computer-based simulations, case studies and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.